Valentine's day is a cheesy, stupid holiday. To cut through the lovey clutter we asked women to give their mates cards that inspired the ultimate reaction - tears. To support this, we created a series of social posts that would help prepare men for the day and the tears.
These "Guides" appeared on Cardstore's facebook page, in sponsored blog posts and on Cardstore's blog. Overall, we got great reactions and created discussion amongst our followers.