I had the opportunity to work with Chef Jaime and Stephanie Garbutt to brand their new restaurant, Figbar in Norwich, UK. Cafe by day and upscale dessert bar at night, the challenge was figuring out how to appeal to both a high-end consumer and someone just popping in for a treat.
PNC Bank: Wallet Sessions
PNC Bank wanted to thank some of their younger customers, but didn't know exactly how. So we threw a series of free concerts with cool local bands and gave the customers tons of swag.
The challenge was to make the events actually cool, instead of trying-too-hard-bank-cool. To do this we created an identity and look and feel that was carried through everything from the high-end paper invites, neon signs, drink tokens, napkins, stickers, menus and more; making the entire experience seamlessly awesome looking.
The Great Social Food Drive
To ensure our spot on the "good list" we decided to host a food drive during the 2015 Holiday season. However, instead of asking for donations, we asked for people to use the hashtag #GreatSocialFoodDrive - and each usage = one can. We promoted the campaign through fun videos, graphic posts and entertaining GIFs - and ultimately raised a significant amount of food.
The Great Social Food Drive: Paul (2)
The Great Social Food Drive: Paul (3)
PNC Bank: Cashbuilder
A visually graphic spot for a PNC Bank credit card.
Zappos asked us to come up with a way to get them featured at fashion week this year, and we came up with the Zappos Happiness Experience.
Since NY Fashion week is hard even on the most adept Fashionistas, we thought we'd give them a chance to unwind. They could stop by and recharge at complimentary makeup counters, massage booths, get refreshments and even charge their cell-phones.
And because Zappos believes in fashion for all, not just the select super-styled few, we gave away coveted Fashion Show tickets and live-streamed the shows themselves for anyone to watch.
Cardstore: Valentine's Day
Valentine's day is a cheesy, stupid holiday. To cut through the lovey clutter we asked women to give their mates cards that inspired the ultimate reaction - tears. To support this, we created a series of social posts that would help prepare men for the day and the tears.
These "Guides" appeared on Cardstore's facebook page, in sponsored blog posts and on Cardstore's blog. Overall, we got great reactions and created discussion amongst our followers.
Twisted X Brewing Company
Last Christmas we helped Cardstore step up their game. Why just make a holiday card when you could make the BEST holiday card for your family and friends.
The Own the Top of the Mantel campaign inspired friendly competition with videos, competitions on Facebook and engaging social content.